Back to the Demo Gallery · exhibit n°013 · Shaina Bushnell
Writing sample · long-form sales page · the café is fictional, the persuasion isn't
Little Comet Coffee · Membership

Become a regular. Officially.

$9 a month. Free refills after 9pm, first pour of every new roast, and your name on the mug shelf. For the night people who were already here anyway.

You know that thing where Dana starts your drink before you finish saying hi?

Yeah. Somewhere around visit forty she stopped writing your name on the cup, too. Didn't need to. You're not a customer at that point, you're furniture, and we mean that as the highest compliment this shop gives out.

So we made it official. The Regulars Club isn't points, isn't an app, isn't a punch card dissolving in your pocket right now. It's a short list of stuff we already wanted to give you anyway, plus a mug with your name on it, hanging on a shelf, in public, like you own the place. Because in the way that counts, you kind of do.

What's on the list

Your mug, on the shelfWe hang it, we wash it, we hand it over like a trophy. People will ask about it. Act normal.priceless, obviously
Free refills after 9pmBottomless drip and tea after nine. If you're here past close doing whatever it is you do in that booth, the coffee's on us.~$38/mo
First pour of every new roastNew bag lands, you taste it first. Before the chalkboard, before everybody. Bring your opinions.~$12/mo
The booth holdText us on your way and we'll hold your spot for twenty minutes. Yes, THE booth.~$9/mo in dignity
The birthday sliceCake, one candle, and us not singing at you. You're welcome.~$8/yr
Add it up and it's roughly $67 a month of coffee-shop love.
$9/month
We're bad at capitalism. We're very good at regulars.

The questions you're already asking

"I don't come in that often."

Then don't join. Seriously, no hard feelings. This is for the folks whose orders we know by heart. Come hang out on a Tuesday night first and see if the place grows on you. The shelf isn't going anywhere.

"Is this a subscription trap?"

You cancel by telling Dana. That's it. That's the whole process. She takes your mug down, everybody pretends it's fine, and you can come back whenever. No forms, no "wait, before you go" screens.

"$9 though?"

It's two lattes. You spent that here yesterday and you know it.

What the regulars say

"I've written two final papers and one apology text in that booth. The refills after nine are the only reason I graduated."Priya · hook n° 014
"My mug has a comet on it. My coworkers have lids. We are not the same."Marcus · hook n° 031
The mug shelf has exactly 100 hooks. When they're full, they're full, and the waitlist is just a sad little notebook behind the register.
The honest part: Little Comet is a concept café, so there's no hook, no Dana, and your card is safe. But everything you just felt while reading, the wanting-in, is what a good sales page does. That part's real, and it's for hire.