Back to the Demo Gallery · exhibit n°002 · Shaina Bushnell
fig. 01 — analytics, annotated est. every morning

Numbers tell.
Margins explain.

Margin reads your Stripe, your product, and your CRM, then writes you a short morning brief in plain English. What moved, why, and whether you should care. That's the whole product.

Watch it work
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fig. 02 — revenue, trailing six quarters source: your stripe, actually read
Q1Q2Q3 Q4Q1Q2 $128.4K
↑ this is when you raised prices**good call. —M

Ask it something.

fig. 03 — live demo, scripted answers
pick a question

The answers are scripted and the data is fictional, this is a concept, not a connected product. The interface, the flow, and everything you're clicking? All real, all built by hand.

margin's answer
Pick a question. I'll do the rest. —M

See it inside.

fig. 04 — the product, running on demo data
Tuesday, October 14 · brewed 6:02 AM
read time: 40 seconds —M
Revenue
$0K
↑ 12.4% MoM
Active users
0
↑ 4.1%
Churn
0%
→ flat, finally
MarAprMayJunJulAugSepOct
revenue by month · demo data, obviously · the red one is now
Today: all quiet. That's the point.
Oct 8 · resolved

CAC drifted down 12% after the pricing page rewrite. No action needed, just felt good to mention.

Just now · worth a look

Support tickets doubled today, 41 vs a 19 average, almost all tagged "exports". Probably Friday's release. Skim before standup. —M

The method.

four steps, no ceremony
no. 01

Connect everything.

Plug in Stripe, your app, your CRM. Takes an afternoon, and most of that is you hunting for your API keys.

we've all been there —M
no. 02

Read the brief.

Three short paragraphs with your coffee. What moved overnight, why it moved, and whether it deserves a meeting or a shrug.

usually a shrug —M
no. 03

Ask in English.

"Why did churn jump in March?" Ask it the way you'd ask a person. You get the number, and the story behind the number.

no SQL. ever. —M
no. 04

Get nudged, quietly.

If something big moves, Margin taps you on the shoulder. If nothing does, it leaves you alone. Imagine that.

rare, on purpose —M
2 min*to your first insight
40%faster decisions
3,000+teams read Margin
99.9%uptime, every quarter
*we timed it.†self-reported, but they seemed sure.
It's the first analytics tool my team opens without being asked.
Jonah Tran · founder, Lumen Labs · reader since vol. 01

Three editions.

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approved for print

Stop decoding dashboards.
Start reading.

Your numbers have been trying to tell you something. Margin writes it down.

Stuck? Curious? I'm scripted, but helpful. —M×